The promulgation ceremony of The Third Asia Brand Ceremony was held on the 9 September 2008 at the Disney International Convention Centre in Hong Kong. Tiens Group was awarded “Asia Brand Top 500”, Mr. Li Jinyuan, the CEO awarded the “Personality of the Year for Asia Brand 2008”.
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The Prize of “Asia Brand 500”
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Asia Brand Ceremony was held united by the following 9 authorized organizations and media: Asia International Famous & Excellent Brand Authentication and Supervision Management Centre, State Department National Capital Supervision Management Committee Research Centre, People’s Pictorial, Asia Economy Magazine, Economy Daily China Economy Information Magazine, Branded Times, National Development & Reformation Committee China Economy & Trade Report Magazine, China Economy System Innovation Magazine, Today’s Wealth Magazine. It has been held successfully for the third time till now. The Third Asia Brand Ceremony inclusive of the release of ranking chart of the Asia Brand Top 500, promulgation ceremony of Asia Brand Ceremony, Asia International Brand Stratagem Forum, grand final of Miss Asia Brand contest and etc.
Ranking chart of Asia Brand Top 500 assessed those brands and corporations within the territory of Asia based on 4 dimensionalities, namely market performance, development potentiality, quality level and benefit level. There are 10 fractionized guidelines within 4 dimensionalities: age of brand, standard of internationalization, marketing combination, brand awareness, capital amount increment, innovation capability, after sale service, quality standard, business income, and net profit. Addition of these dimensionality and guidelines made the selection task more scientific and objectivity.
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President of Tiens Group, Mr.Li Jinyuan
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Discuss the Brand strategy with the Global Master of Brand management
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The committee of Asia Brand Ceremony announced the 1000 elected Asia Brand since June 2008, conducted 100000 questionnaire surveys; site inspection was conducted in July and August for key corporations. Dr Li Baomin, the expert of committee assessment team, the Party appointed Secretary of the State Department National Capital Research Centre, Mr. Zhou Jun, the consultant of National Development & Reformation Committee, Mr. Wang Jiangong, the Stratagem Development Manager of People’s Daily oversea edition, visited head office of Tiens Group on the 8 August 2008 and have a friendly talk with Mr. Li Jinyuan.
The Asia Brand Ceremony Assessment System committee decided to elect Tiens Group into the ranking chart of Asia Brand Top 500 and Mr. Li Jinyuan awarded the “Personality of the Year for Asia Brand” according to the outstanding achievement of Tiens Group in the global market as well as the excellent contribution of Mr. Li Jinyuan in internationalization of Chinese brand. Based on the excellent contribution of TIENS towards health industry in Asia region, TIENS was elected as “China 500 Most Valuable Brand” in May 2008, now ascended successfully the range of Asia Brand Top 500.
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The prize “Man of Year” from the Belorussia Embassy minister and the Asian Brand Ceremony Organization committee Secretary General, Mr. Wang Jiangong
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Mr. Li Jinyuan, the CEO, awarded the “Personality of the Year Asia Brand 2008” with his outstanding contribution towards health industry in Asia. Those awardees for this honor for the last two years inclusive of global famous entrepreneurs like Mr.. Lee Kah Sing (Chairman of Cheung Kong Holdings), Mitarai Fujio (CEO of Canon Pty Ltd), Muhammad Yunus (Founder of Grameen Bank in Bangladesh), Zhang Ruimin (CEO of Haier Group), Koo Bon-Moo (CEO of LG Group) and etc.
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Certificate of Personality of the Year for Asia Brand
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At the same day, Mr. Li was invited to attend the congress take “the Asian brand present situation and the future” as the topic to “the Asian international brand strategy forum”, and Mr. Li share brand establishment and TIENS brand success key to all of the audience. Mr. Li pointed out that the brand is enterprise's life, TIENS enter the global market with the creativity and the innovation to global 190 countries and the area, in the brand setup procedure, Mr. Li stressed that it must take play in the different country's management and with the place regulations, the culture, high quality product and professional customer service which are the main key to the local market thoroughly.
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Mr. Li share the Brand Strategy and TIENS experience with the audience
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Photo with Belorussia Embassy minister
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Mr. Li share the opinion of Brand strategy with the Assistant Director Mr. Yaxing of University of Chinese trade
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Interviewed by Phoenix Satellite Television
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Interviewed by Business Elite Magazine
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We trust that the construction of TIENS brand will gain more accomplishment under the effort of global TIENS people together. Let’s hand in hand and side by side to make TIENS an excellent reputable international brand. |
