"The Chinese 2008 Best Employers Award Ceremony and the 5th CHRM Annual Conference in China" was held ceremoniously in the Century Lecture Hall of Peking University on 25th Oct. 2008, which was sponsored by the International HRM Association, the Management Case Research Centre of Peking University, the Occupation Magazine Publisher of the Ministry of Human Resources and Social Security of China. There were more than 200 famous entrepreneurs, scholars, specialists and officials from government bodies all over China attended this ceremony. In this ceremony, more than 30 outstanding enterprises from different sectors were awarded different HR prizes. Such enterprises include Wal-Mart, IBM, Tiens Group, P&G, Ericsson, Motorola, Bayer, Merchants Bank, Taiping Life, Goldpartner and Changan Automobile, etc.
Tiens Group attracted the eyeballs from academic circle and business community by its real operation and advanced philosophy, such as "To internationalize the employer brand", and it also had got much praise from experts, professors and officials, who are from the Ministry of Labor and Social Security of People's Republic of China, the International Human Resource Management Association, Peking University, Capital University of Economics and Business. Tiens Group was awarded the title of "The Best Employer in 2007 China", now it was awarded "The Excellent HR Management Enterprise in 2008 in China", which is the highest honor in this ceremony. At the same time, President Li Jinyuan was honored the title of "The Best Entrepreneur Full of Social Responsibility in 2008 in China" .
Mr. Li Jinyuan has high sense of social responsibility and insists on his selfless spirit in which he believes in "We get profit from society, and we should serve the society with such profit". He donated generously a great fortune to relieve the people in disaster and alleviate poverty in 2008, and President had been winning a high admiration and receiving reputation widely. Today, Mr. Li Jinyuan deserved fully the laurel of "The Best Entrepreneur Full of Social Responsibility in 2008 China" once more.
The title of entrepreneur full of social responsibility in China records the recognition and respects for President Mr. Li Jinyuan and Tiens Group for the social responsibility, which even more approves Tiens Group's theory on development of the excellent employer brand and its serious practices.
Under TIENS development strategy, Tiens Group has been perfecting continuously to be sound in management. As a result, TIENS has achieved so many remarkable successes based on its keeping the rapid development in the last few years, just like the laurel of the Best Employer in China 2007, the title of the AAA Harmonious Enterprise and some other titles of honor. Under the theoretical guidance of the continuous optimization on the management system, Tiens Group constructs its HRM system gradually which is international, standardized, systematic and procedural. It is also the acknowledged leader in the field of the employees' cultural influence, training and education, as well as caring about thyme, which has been the excellent employer in TIENS people's heart, and therefore, Tiens Group deserves fully the laurel of "The Excellent HR Management Enterprise in 2008 China", which is the highest honor in HRM for Tiens Group's arduous efforts for many years.
The China Employer Brands Blue Book Ⅱ was provided in this ceremony, which was another monumental work about HRM. The book was compiled by many scholars and specialists from government, universities, famous companies and some other institutes and commercial organizations. For 1 year, all the authors had visited hundreds of famous enterprises and analyzed a great mount of data through their theoretical research. As an important HR work and classic teaching material in 2008, it had been distributed freely to more than 500 key colleges and universities all over China, also presented to more than 200 famous companies at home and abroad. And Xinhua and many other bookstores are to sell it simultaneously all over China. Vice-president Ms. Bai Ping, as the specialist of the project's academic committee, supervised and wrote personally the case about the excellent employer brand of Tiens Group. The book introduced particularly the method of excellent employer brand construction and its specific measures.
This ceremony was broadcasted live on internet only by Sina, which was also recorded by CCTV2 and CETV at the scene, Many press media had spot coverage and they would publicize it with their reports to readers successively, these media includes PKU Business Review, Guangming Daily, Beijing Youth Daily, Contemporary Manager, occupation, China New Time, Human Resource News, Development and Management of Human Resources, HR Manager, Fortune and Human Resources.
