Recently, Tiens Group has won the award of "Globalised Contribution Enterprise of Chinese Brand", and Tiens products gained the credit of "International Influential Brand in Health Care Industry". Moreover, President Li Jinyuan obtained the glory as one of "Ten of the Most Influential Chinese Frontrunners" in the "2010 Influential Brand Election" jointly held by Forbes Brand Research Centre of Asia Area, China Brand Management Association and Top 500 China Brand Research Academy. Those awards have once again recognised the development fruits in Tiens brand construction.
Ten of the Most Influential Chinese Frontrunners
Since its establishment Tiens Group has been emphasising on its global brand strategy. Brand globalization has also become an important work target which receives constant attention and cares. In the recent two years, under President Li Jinyuan's work direction of "operationalised thought, meticulous management and careful service", Tiens Group has achieved a speedy development even in the context of a global financial crisis, having enhanced its focus in the brand domain.
Tiens Group has participated in various influential brand activities; and Tiens Group has been rewarded by many authority organizations to consolidate its brand reputation, such as China Enterprises Association, China Entrepreneur Association, China Economic Publication Association, China Branding Conference, China Health Care Association, Asia Brand Alliance and World Brand Lab etc. Meanwhile, Tiens Group has established strategic co-operations with world renowned business giants like Pfizer, Formosa Plastics Corp, Microsoft, Oracle, IBM, CISCO and HP to promote Tiens brand influence.
Besides, Tiens Group fulfills social responsibilities to enhance Tiens brand fame, through activities such as philanthropic donations to Yushu and relief donations to Wenchuan, the donation of RMB1 million in support of Samaritan Foundation of China, the donation of RMB 10 million to help congenital heart diseased children, the arrangement of splendid student scholarship jointly established with 3 universities, to oganisation of AIDS children to watch FIFA matches during the World Cup in South Africa. This year, Tiens brand value has attained at RMB11.058 billion, becoming a vanguard of the health care industry.
Internationally Influential Brand of Health Care Industry
Globalised Contribution Enterprise of Chinese Brand
The acquisition of these glories is the full recognition for the glorious accomplishments Tiens Group has achieved for its global development. It is the warm praise for the fulfillment of social responsibilities and its considerable investment for the public welfare undertaking. More importantly, it is an acknowledgment for Tiens Group for having transmitted the Chinese health-preserving culture of 5,000 years and the persistence in forging its own brand, under the direction of President Li Jinyuan. By transforming honours into momentum, Tiens people will make a greater contribution to our country and society to create a first rate brand in the world.
