Friendly cooperation for global achievement

TIENS BMW 7 Series Handover Ceremony

On May 13th 2008 afternoon, TIENS held its BMW 7 Series Handover Ceremony at TIENS headquarter. BMW China ceremoniously handed over the first batch of 58 BMW 7 series luxury saloons to Tiens Group. Those present to deliver their speeches included TIENS International Trade Business Dept. GM Mr. Peter Gao, BMW Brilliance Automotive Fleet Sales Manager Mr. Marcel Muhl and Yan Bao Auto Beijing Region GM Mr. Eddy Mok. Reporters from the press included BEIJING YOUTH, BEIJING MORNING POST, LEGAL EVENING, THE BEIJING NEWS and internet service providers included SOHU, NETEASE graced the occasion to capture the exciting news first-hand. VIPs of the grand occasion Media journalists thronged the occasion BMW was founded in 1916 with headquarter in Munich, Germany. Now it has 22 manufacturing facilities in 12 countries, with a workforce of 106,000 strong. Its core brands are BMW, MINI and Rolls Royce. From the mini to the big luxury sedans, each of these 3 brands is a leader in its own class, making BMW one of the leading producers in luxury sedans. The 7 series was born in 1977 and has spawned 4 generations. It has become a new era flagship sedan. With its good maneuverability and luxurious comfort, an emblem of power and elegance, it has become the ideal driving machine for the world elite. TIENS' purchase of BMW 7 series befits the phrase 'great rides for great heroes'. BMW cars forming the word 'TIENS' In his gracious speech, the Fleet Sales Manager of BMW Brilliance Automotive Mr. Marcel Muhl congratulated all TIENS car award achievers and wished them the most pleasant 'ultimate driving pleasure'. He hoped BMW and TIENS would forge better relationships in time to come. GM of Yan Bao Auto Beijing Region Mr. Eddy Mok said that the tripartite cooperation between TIENS, BMW and Yan Bao was due to similar corporate culture! Yan Bao Auto will always strive to deliver quality services to give BMW owners a healthier and happier life. A speech by Mr. Marcel Muhl, the Fleet Sales Manager of BMW Brilliance Automotive A speech by Mr. Eddy Mok, GM of Yan Bao Auto Beijing Region In his speech GM of TIENS International Trade Business Dept. Mr. Peter Gao pointed out that the friendly cooperation between TIENS and BMW has started in 2001 in St. Petersburg, Russia when TIENS rewarded the top achievers with BMW sedans which won the “TIENS famous car prize for Sales Champions”. Since TIENS' business comes from mainly overseas, it is estimated that the purchase of the ultimate driving machine could be very substantial indeed. A speech by Mr. Peter Gao, GM of TIENS International Trade Business Dept. The handover ceremony was concluded successfully with the presence of TIENS, BMW Brilliance and Yan Bao Auto. With the soaring success of TIENS in the international arena, the cooperation between TIENS and BMW will start a brand new era. From: Brand Communication Management Division Arts & Communication Dept. Global Marketing Centre of Tiens Group 14/5/2008