Brand Values

Hand in hand, each of TIENS citizens is an indispensable part of TIENS brand. Side by side, each of TIENS citizens accounts for the greatness of TIENS brand.

Mr.Li Jinyuan, Chairman of Tiens Group

The tri-leaf pattern, like an unfolded world map, is a reflection of TIENS' strategy of  "internationalized" development. Therein, leaves represent the product image featuring "naturalness and health"; the yellow color of the design symbolizes "sunshine" and "wealth" and the green color gives off natural breath of "green earth".

Three man-shaped patterns, interconnected with each other hand in hand, run across the leaf-shaped pattern in a natural, smooth and extending manner, displaying the concept that TIENS is human-oriented and global TIENS citizens are closely connected.

The whole pattern implies the growing trend of TIENS brand.

The new design is developed on the basis of original color and meanwhile inherits the core asset of TIENS brand, namely, "TIENS". The whole symbol gives a full representation to the brand's core — "One world•One family", the core values characterized with "Extraordinary Innovation", "Paramount Responsibility" and "Excellent Teamwork" as well as the long-term brand strategy with "Together We Share" as its slogan. With the new design as its new starting point, TIENS will embark on a new journey in building an international brand.

The new design is developed on the basis of original color and meanwhile inherits the core asset of TIENS brand, namely, "TIENS". The whole symbol gives a full representation to the brand's core — "One world•One family", the core values characterized with "Extraordinary Innovation", "Paramount Responsibility" and "Excellent Teamwork" as well as the long-term brand strategy with "Together We Share" as its slogan. With the new design as its new starting point, TIENS will embark on a new journey in building an international brand.

11th March, 2011