From the 27th July to the 5th August 2010, when it was the 15th anniversary of Tiens Group, 2010 Tiens Group 15th Anniversary Carnival was ceremoniously held at Tiens Group headquarters located at Wu Qing Development Area of Tianjin Hi-tech Industry Park. Tiens Group 15th Anniversary Carnival was themed "Embrace Your Dream, Embrace Your Future" and covered such modules as Conference Ceremony, Product Exhibition, Educational Training, Tourism, Joyful Interactions and Charity, a grand event that integrated these elements for example "purchase through experiencing", "motivation by rewarding", "experience sharing", "love action undertaking", "touring" and "enhancement through training". A number of over 20,000 people, including Tiens Group senior management, government VIPs, distinguished industrial guests and Tiens sales elites of different skin colour, nationalities and ethnics, collectively witnessed the spectacular ceremony moments.
On July 28, Tiens Group 15th Anniversary Carnival Opening Ceremony was solemnly held at Tiens International Health Industrial Park, where people taking part for the event were more than 1,000 including government leaders of Wu Qing District, Tiens Group senior management, part of the management personnel and Tiens sales distributors from Tianjin and Beijing to jointly observe the grand ceremony of Tiens Group 15th Anniversary Carnival. Both government leaders of Wu Qing District and President Li Jinyuan of Tiens Group delivered their inspiring speeches. The jubilant drum beats and the rejoicing lion dance, together with flying colourful ribbons, brought the opening ceremony into continuous culminations one after another. The most eye-catching occasions were the unveiling and ribbon-cutting ceremonies by President Li Jinyuan and governmental leaders for the 2 powerful lions standing impressively on the flank of Tiens International Health Industrial Park, which marked the formal opening of Tiens Group 15th Anniversary Carnival.
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| President Li Jinyuan drew eyes for auspicious lions |
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| President Li Jinyuan lifted the curtains for a head-raising forceful lion |
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| Government leaders and President Li Jinyuan, accompanied by Tiens senior management, jointly cut the ribbons for the opening ceremony |
On July 27, Tiens Group Product Exhibition Festival which lasted for 10 days formally commenced. This exhibition festival has won many tops in the history of TIENS', such as product range, mode novelty and interaction strength. The enriched and modernized display mode and the interesting interactive experiencing activity have contributed for Tiens people to the demonstration of the rich components of each product of Tiens' brand series, leading everybody to navigate in a sea of products and to observe the high quality Tiens products at a short distance.
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| Products of great varieties captured distributors' eyes |
The 3 major brands "TIENS", "TS" and "DICHO" which Tiens Group put forward covered the domains of health food, healthcare appliances, skin-care applications and household products, demonstrating the cutting-edge technology applied in research, production & logistics and international marketing capabilities that captured the sight of many people. The product exhibition integrated product display, new product introduction, interactive experiencing and question & answer services. The TS (Time Shadow) Prime U series, the TS Seabuckthorn Personal Care series and Fruit& Vegetable Cleaner attracted massive visitors from various global locations. And customers stormed in for on-site consultation, experiencing and purchases.
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| On-site opportunities to have a feel of new products |
For ages Tiens Group has been adopting as its own responsibility to transmit Chinese health-preserving culture which is as old as 5,000years. Drawing on the modern advanced research and technology, TIENS has formed strategic alliance with world first-rate enterprises like Pfizer Pharmaceuticals and Formosa Plastics, providing high quality products to consumers around the world. Tiens products have passed the tests of ISO9001:2000, Chinese GMP tests for national medicine and healthcare products. Other tests passed include HACCP (Hazard Analysis Critical Control Point), Islamic Halal and KSA Jewish standard. Some of the products have attained at US FDA standard. Also TIENS has been qualified to market its products in scores of world countries to satisfy consumers of different ethnics and religions. The safety management of Tiens product has arrived at international levels, winning good international fame for products made in China. Not only have Tiens products brought health to consumers, but in addition have these products created beautiful life for them. At the product exhibition, Tiens Group consolidated the promotion campaign for the brand of TS skin-care applications in line with international market trends. Function of the application products displayed involved 6 critical areas -- cleaning, nourishing, exfoliating, sunburn protecting, beauty keeping and skin safeguarding. Accomplishments which Tiens Group achieved from the recent research and developments were fully displayed to the visitors by way of product series such as Prime U series, Clean & White series, TS Seabuckthorn Personal Care series and Simple Luxury series.
In the evening on August 3, the grand 2010 Tiens Group 15th Anniversary Ceremony was formally held at Tiens International Health Industrial Park, a RMB 7 billion investment establishment covering an area of a square metre. As an awarding conference for global outstanding distributors held in China, Chinese elements diffused thoroughly, with exotic scenes and performances breaking new grounds. Massive dancing, sand picture production, imposing drum and gong plays, classic songs and the passionate performance by distributors from disparate countries won constant applauses. The award by Tiens Group to distributors became the limelight. At the evening party, President Li Jinyuan of Tiens Group personally granted the award to 326 global outstanding distributors, which kindled continuous jubilations. The awarded distributors in exciting words expressed their gratitude for Tiens Group to have provided them with a platform of business course. They also thanked for the significant support and helps provided by Tiens Group. They added that in the future they would again light up the fire of starting new business and would transmit passionate dreams. It was their wish that TIENS would make more magnificent accomplishments in the future.
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| Passionate Tiens Distributors |
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| President Li Jinyuan jointly celebrated Tiens birthday with outstanding distributors |
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| President Li Jinyuan took picture with awarded distributors |
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| Splendid Theatrical Performances |
The site location where 2010 Tiens Group 15th Anniversary Ceremony was held – Tiens International Health Industrial Park is a comprehensive industrial park and with integrated focus in various fields encompassing product R&D, intermediary pilot experiment, manufacturing, international logistics, international marketing, international education and training, international tourism and discussion, international recuperation, health preservation and care, and health management so that it can achieve such purposes as automated manufacturing and distribution, 3-dimensionalised storage, humanized management in addition to a environmental friendly development. Upon completion, this industrial park will form up 2 new industry chains, to wit, an international standardized industry chain which aims at production, logistics, R&D, quality inspection, of an annual production value reaching 30 billion RMB; and a tertiary industry service chain that centres around conference, exhibition, hotel and health management centers. The plan, design and construction of the park combined the quintessence of Asian and Western culture to meet international standard. It will be an incubator and propeller for Tiens Group to march into Fortune 500.
To set up better study and communication platform for global Tiens elites, during the Carnival, the company meticulously organized Tiens Special Elite Training for Greater China and overseas regions which were successfully held on July 31, August 3 and August 4 at Tiens International Conference Centre. Tiens Group senior management and authoritative scholars of direct selling industry were invited to the training to closely communicate with Tiens distributors. Special trainings were arranged and presented including theme sharing, industry trend analysis and discussion, market exploitation and educational experience sharing. It not only explained in clear terms the development strategies of Tiens Group to unify ideas, spirits and actions, but as well shared experience and knowledge, further enhancing the comprehensive quality of Tiens global sales team and providing support to the business course of these people.
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| Training site for special elites from Greater China |
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| Training site for overseas special elites |
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| Overseas elites listened attentively during the training |
It is faith, responsibility, inheritance and legend that have resulted in the 15 years' development of Tiens Group. For 15 years, Tiens Group has been running business in honesty, leading Tiens people to draw a healthy blueprint and develop the healthcare industry. Over 15 years, Tiens Group has developed business to more than 190 countries, with branch offices having been set up in 110 countries or areas. Tiens Group has formed strategic alliance with many global first-rate enterprises and has evolved into a multi-national conglomerate covering such domains as bio-technology, education, retail, tourism, finance, international trade and E-commerce. Tiens Group has long been remembering its social responsibilities; thus far Tiens Group has donated in the global context more than RMB 1.5 billion, setting an excellent example for Chinese enterprises to grow internationalized and become a good global citizen. This 15th anniversary will help Tiens Group to have better confidence, take more firm steps and possess warmer passions to stride forward.
